Make data driven decisions
to empower your business.

Welcome to a world where measurable business value is delivered as a service.

We use data to understand your customer behaviour which helps you build better relationships.

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Who we are

Model Citizens is a boutique analytical consultancy founded in 2007 by insight professionals. We specialise in helping organisations understand more about their customers and with the delivery of their CRM or Digital Strategy. The team have an extensive background in analytics & data science and are subject matter experts. We pride ourselves in our breadth and depth of knowledge of technologies and methodologies.

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What we do

Aim high
Aim high

Are you confident you can deliver your business strategy and targets given your data and insight capability? We help you shape your business strategy by using insight to make the right connections.

Build for success
Build for success

You know you want to make better use of your data and insight but you don’t know where to start – we do! We help align your people, processes, technology and data to deliver against your strategy.

Collaborate with you
Collaborate with you

We love a challenge and can provide expert insight support. Be it implementing campaigns or building segmentations we work with you to reach your goals and get the best business value from your data.

Innovate for profit
Innovate for profit

We squeeze out that extra bit of incremental sales by using innovative cutting edge techniques. By using our business focused, action-orientated insight and applying our tailored analytics we deliver your business goals.

How we do it

We talk your language
We talk your language

You need business focussed, action orientated insight that you can understand. We achieve transparency and trust by communicating in your language about the things that are important to you and your business whatever those challenges may be.

We are the experts
We are the experts

We are a team of bright sparks. An energetic, creative group of seasoned professionals who boast over fifty years of “hands on” industry experience. We use the latest techniques and technologies in a creative and innovative way to achieve maximum value.

It’s a partnership
It’s a partnership

We work collaboratively with you and your team on-site or off-site integrating ourselves into your ways of working and processes. We become a seamless extension of your internal team

RAPIDSight

Struggling with silo'd data?
RapidSight delivers within 24 hours with no internal IT footprint.

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Get in touch

Please give us a call and we will happily chat to you about your data and insight needs.

Call: 0203 858 0633