Lucy is a statistics Graduate with an MA in Marketing. She is responsible for the delivery of integrated analysis and strategic projects for a variety of clients.
Lucy started her career in 1997 with DATA by Design who became part of Experian. Working as a Statistician she undertook regression, scoring models, segmentation and cluster analysis. Lucy also spent time on the client side working for Centrica in the Marketing department as a Customer Intelligence Analyst, building several direct mail models. These proved to be very successful, in terms of increasing response rates. Prior to joining Model Citizens Lucy worked at EHS Brann Discovery as well as various contracting roles on several projects across various industries including brands such as Volvo, Barnardo’s, Greene King, Dollond & Aitchison, The Economist, IHG, PepsiCo, Homebase and GB Airways.
Lucy joined Model Citizens in 2012 and has progressed from a Senior Consultant to be part of the Senior Leadership Team. Lucy manages teams on client site to deliver high quality and actionable analysis as well as dipping into the data herself.
During her career Lucy has gained valuable experience of working in a commercial environment by applying statistical techniques to business problems and producing useable solutions in an accurate and efficient manner. Lucy is a passionate and driven senior insight consultant with a wealth of experience across a variety of sectors. Lucy is not your typical data geek. She understands what makes businesses tick and through her engaging personality brings data and insights to life.